Fabletic

Fabletics is a global active lifestyle brand that offers high-quality, stylish activewear at affordable prices. Their brand story revolves around empowering individuals to live their best lives through fitness, self-care, and community.
Fabletics' 110,000 SF headquarters located in El Segundo CA, is designed to reflect the brand's core principles: Power, Motion, and Flow. The 17-foot ceilings and abundant natural light create an energetic and inspiring workspace. The design incorporates linework and patterns inspired by the production process of Fabletics' athleticwear, such as cuts, sews, straps, and textured fabrics. The design aimed to achieve "Super-Charged Simplicity," balancing bold, colorful shapes and intricate patterns to let the team and products shine. The office design reflects Fabletics' commitment to inclusivity, approachability, and upliftment.